Why minrl's Prices Are Changing, And Why It's Not Just About Us
We believe in transparency. That’s why we want to talk to you openly about something important: Soon, we’ll be adjusting our prices.
This isn’t a decision we’re making lightly. It’s not about chasing profits. It’s about the real cost of gold, which in recent years has skyrocketed in global markets.
We know, most people don’t check the gold price every day. You might not even know what a gram of gold is worth, or how much a gram actually is. So let’s break it down.
📏 How much is a gram of gold?
A gram of gold is tiny. Think of the size of a sunflower seed. Despite its size, that small piece now costs over €90, and in some days it can reach more than that. To give you perspective: in just the last couple of years, the price of gold has risen by over 50%. And even if a single piece of jewellery uses only part of a gram (depending on the design and alloy), the impact is real and cumulative.
📈 Why is gold getting so expensive?
There are several reasons, many of them out of anyone’s control. Here are the 5 main ones:
1 Global Uncertainty
In times of war, political tension, or economic crisis, people turn to gold as a “safe haven.” Demand increases, and so does the price.
2 Inflation & Currency Fluctuations
As currencies lose value, investors buy gold to protect their assets. That drives prices up.
3 Central Bank Purchases
Countries like China and Russia are buying massive amounts of gold, reducing the availability on the open market.
4 Limited Supply
Gold is a finite resource. Mines are producing less, and it’s harder (and more expensive) to extract.
5 Investment Trends
With stock markets fluctuating, more investors are putting money into gold and other metals. That adds pressure on global demand.
🌍 The Price of Gold Is Global
One important thing to understand: Gold has a global price, set by international exchanges. That means whether you’re buying it in Paris, Lima, or Tokyo, the value of gold is basically the same. It changes every day, but not based on local or personal choices, it’s the same market affecting everyone.
🤝 What This Means for Us, and for You
We also use certified Fairmined metals, which already come at a premium because it ensures ethical mining, fair wages, and environmental protection.
But when the base price of gold increases globally, even the small amounts we use in our pieces become much more expensive.
Our new prices will reflect the increase in raw material costs. We’re not increasing our prices to pay ourselves more, or to add profit margins. We’re doing it to stay sustainable and fair, without compromising the quality or ethics you expect from us.
We’re committed to keeping our prices as accessible as possible, and to being transparent every step of the way.
💛 Thank you for supporting ethical jewellery
When you choose one of our pieces, you’re supporting a supply chain that puts people and the planet first, not speculation or exploitation. Raising our prices isn’t easy. But neither is making honest, responsible jewellery in an unpredictable world. Thank you for walking this journey with us.
Your support makes it all possible!
